What makes great font typography great?

“I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.”

– Steve Jobs

As humans, we love to write. It is a modern and civilised way of self expression. We write for fun and sometimes we mean business. We write in our journals, blogs and make reports. Then there are speeches, proposals and presentations.

The desire to illustrate our thoughts and feelings into something physical has been with us for centuries. Man has been scribing since ancient Egypt. Record of these times shows that early Egyptian scribes were full of art and style. Their alphabet was a representation of what looks like birds, animals, and human body parts.

Ancient Egyptian Writing and Hieroglyphs

Today we write in modern type with a myriad of great fonts at our disposal. With thousands of beautiful typefaces to pick from, how do we make the right choice?

A popular trend is to pick a few fonts and make them work together. A phenomenal called font-pairing. Also known as font combinations.

There are 3 major types of fonts. The serif fonts, San serif fonts and script fonts.

There are fonts that are just meant for each other. They complement each other perfectly. These fonts will ride and die together.

Below are my top 10 font pairings.

First, I prefer Serif / Sans-Serif Combinations.

  1. Libre Baskerville / Montserrat

2. Merriweather / Open Sans

3. Playfair Display / Open Sans

Sans-Serif also combine well with Serifs.

4. Lato / Merriweather

5. Montserrat / Cardo

6. Open Sans / Libre Baskerville

7. Ubuntu / Lora

There is the Scripts & Decorative / Sans-Serif Combinations. This is a more daring combination and it adds a modern touch to your writing.

8. Lobster / Open Sans

9. Pacifico / Josefin Sans

10. Sacramento / Montserrat Light

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